About

From T-Shirts to T-Towels: The Birth of a Revolutionary Lifestyle Brand

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One morning, Jigyasa ran out of terry towels and used an old cotton t-shirt to dry her hair. To her surprise, her hair behaved positively different.

Realizing the potential, She spent three years researching and developing a hair towel made from an enhanced soft knit cotton, She experimented with different types of cotton, tested various weaves and knits, and also consulted with experts to develop the perfect fabric that was both absorbent and gentle. Throughout this period, she also paid attention to design, working on visually appealing prints, and realizing that functionality should be paired with aesthetics. Her vision was clear, to create a product that consumers could rely on for its effectiveness while enjoying its beauty. Jigyasa’s journey from a simple idea to a successful business showcases the power of innovation and perseverance.